A program is for those who want to master product management in education, systematize and deepen their practice in current activities or get acquainted with management of products in a new format for themselves.
product management in education
post-diploma certificate
about the programme
27 October 2023 — 27 July 2024 ,
9 months, 348 ac. hours
A programme consists of 5 intense offline sessions on 3 days and online sessions 1−2 times a week on evenings on weekdays.
To offline sessions you can connect online and be in class with everyone. Training takes place on the territory of Universal University.
9 months, 348 ac. hours
A programme consists of 5 intense offline sessions on 3 days and online sessions 1−2 times a week on evenings on weekdays.
To offline sessions you can connect online and be in class with everyone. Training takes place on the territory of Universal University.
Programme modules consist of independent work with material (video lectures and longreads), webinars and classroom work with teacher at school.
Students go through three rounds of project work, which consists in developing a product or its elements according to briefs from teachers or a partner educational organization.
During the study time, students will collect a portfolio of developed products, which confirms the professional skills of students.
Students go through three rounds of project work, which consists in developing a product or its elements according to briefs from teachers or a partner educational organization.
During the study time, students will collect a portfolio of developed products, which confirms the professional skills of students.
Дисциплины программы
Введение в продуктовый подход в образовании
Продуктовое исследование
Стратегия образовательного продукта
Тестирование и анализ данных
Разработка и развитие продукта в образовании
Проектирование опыта пользователя в образовании
Продуктовая команда: роли и управление
Экономика образовательного продукта
История образования
Исследование и доказательное обучение
Нормативно-правовое обеспечение образовательного процесса
Дипломная работа
Продуктовое исследование
Стратегия образовательного продукта
Тестирование и анализ данных
Разработка и развитие продукта в образовании
Проектирование опыта пользователя в образовании
Продуктовая команда: роли и управление
Экономика образовательного продукта
История образования
Исследование и доказательное обучение
Нормативно-правовое обеспечение образовательного процесса
Дипломная работа
curriculum
- product skill set in education
- product approach logic
- trends and paradigms in education
- development cycle
- basic product research: qualitative and quantitative methods
- portraying target audience
- usability testing
- product market fit and value proposition canvas in education
- creative methodologies for developing product ideas
- hypothesis testing methods
- management and development of LMS platforms, educational applications
- product strategy and roadmap
- product life cycle: research and metrics at its different stages
- backlog prioritization methods
- marketing in education
- training and product metrics in education
- MVP (Minimum Viable Product)
- product release, alpha and beta testing
- working with dashboards
- SQL basics
- fundamentals of designing educational experience
- service design
- CJM and SJM for educational product, blueprint
- team roles in education
- methodologies for product development and working with the product team
- work with a methodologist, marketer, designer, developer
- unit economy
- P&L
- choice of business model in education
- history of pedagogy from antiquity to the 70s of the XX century
- Soviet experimental pedagogical schools
- the history of the formation of the East
- history of andragogy
- attributes of an evidence-based approach in education
- validation of ideas, search for confirmations and refutations, work with sources
- facts and myths in education
- fundamentals of the scientific method
- legal regulation in the field of education and in the field of enlightenment
- types of education and features of regulation of activities in them
- educational program
- licensing and accreditation
- work with the customer: briefing, receiving and setting the task, the ability to build work with the client
- work on project assignments (consultations, briefings, presentations of projects within project rounds)
- thesis and preparation for presentations: visual creation of a methodological portfolio, pitching to the customer
- individual tutoring with a supporting practitioner
you will learn
1
formulate a strategy for an educational product, manage the development backlog at different stages of its life cycle
2
analyze the market, target audience and trends in education, formulate the value proposition of the product
3
find product-market fit and choose an effective business model for the product
4
manage the product team in education and the process of developing products of various types (B2C, B2B, LMS, etc.)
teachers
- Asya FursovaDean of School of Education, Team Lead of Producers at Universal University
- Natalia VorobievaCPO at GoPractice Inc.
- Marina HarahordinaHead of methodological department Skillbox
- Daria VasyaninaProduct owner LIME, ex-Skillbox senior product manager
- Mikhail Sverdlov
Coach for product development and digital transformation, ex-director of development of Skypro - Alexander NenashevHead of Strategic Service Design at pdupd.co
- Alexander FeninSenior UX Researcher @ Juro, former Head of Research at Yandex. Textbook and Sber. Class
- Petr MazaevHistorian, Head of the Humanities Department at Le Sallay Dialogue School
- Dmitry AbbakumovHead of the Center for Psychometrics and Educational Analytics, Yandex Practicum
- Anastasia SerazetdinovaAcademic Director of Adriatic College in Montenegro
partnership briefs of previous years
It is possible to pay in two stages, from individuals and legal entities. Discounts are provided for training 3 or more employees. Enrollment in the program is based on an online interview with the curator.
start — October 16, 2023
Language of the programme is Russian.
165 000 ₽*
* including VAT
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